At the invitation of Nanfang Daily, Shanli Polymer, one of Dongguan's top 100 excellent private enterprises, accepted an exclusive special research interview.

The sales of Xiao Xiao Adhesive increased by 11% year-on-year in 2022. In the first three quarters of this year, it continued to grow compared to the same period last year. Dongguan Shanli High Polymer Materials Research Co., Ltd. (hereinafter referred to as "Shanli High Polymer") has risen to become an industry leader, expanding from ordinary furniture adhesives to products for electronics, electrical appliances, and new energy sectors. They have developed a successful business model for adhesives.

Showcasing Excellence, Boosting Confidence, and Promoting Development | Shanli Polymer: Emphasizing Quality and Technology, Leading the Industry
Image reporters Ye Yongyin and Zheng Jiaqi 11-29 06:31

 

 

 

 

With an 11% year-on-year increase in adhesive sales in 2022 and continued growth in the first three quarters of this year compared to the same period last year, Dongguan Shanli Polymer Materials Research Co., Ltd. (hereinafter referred to as "Shanli Polymer") has transformed from a manufacturer of ordinary furniture adhesives to a supplier of products for electronics, electrical appliances, and new energy sectors, becoming a leader in the industry. They have developed a successful business model for adhesives.

In the 1990s, Luo Weixiong, the founder of Shanli Polymer, brought adhesive formulas back from Hong Kong and embarked on a path of "three-foreign-one-supplement" (a type of foreign investment model). In 2003, Shanli Polymer was officially established. Since then, it has been steadily developing and innovating, and now produces construction silicone sealant, electronic industrial adhesives, automotive sealants, high-temperature adhesives, graphene fire-resistant sealants, mildew-proof adhesives, and various other adhesives, widely used in construction, paper packaging, automobiles, high-speed rail, electronics, electrical appliances, and new energy sectors.

 

 

 

“In recent years, the company has maintained a growth rate of around 10% annually,” Luo Weixiong explained. He emphasized that in the face of a constantly changing market, companies cannot afford to wait but must be brave enough to innovate and keep up with the times to create their own opportunities.

Product-Based, High-Quality Production Capacity Leads the Industry

In any field, speed is key. To stay at the forefront of the industry, continuous innovation and product quality are essential. Shanli Polymer possesses this vision and determination.

Take the SL-911 graphene fire-retardant sealant as an example. This product was developed by Shanli Polymer in response to national fire safety requirements for buildings. This sealant is one of the industry's leading adhesives, capable of withstanding temperatures of 1200 degrees Fahrenheit, significantly improving fire-resistant sealing capabilities and meeting high standards for household fire safety. It is widely used in public areas such as hotels, stations, and schools.

Currently, Shanli Polymer has established 15 enterprise standards and 1 group standard. In 2019, Shanli graphene fire-resistant sealant obtained a national patent. In 2021, it received the honor of being among the top ten brands of glass glue. In 2022, it obtained national certification for the production of silicone structural sealants and China Green Building Materials Product Certification.

This year, Shanli Polymer also became a key laboratory of the Dongguan Municipal Engineering Technology Research Center and participates in various standard setting activities.

 

 

 

To enhance production capacity and create high-quality products, Shanli Polymer has invested 100 million yuan in a factory renovation project on its existing land to build a smart production workshop for traditional building materials and new industrial adhesives. It is also collaborating with other companies in the industry, aiming to concentrate upstream and downstream companies in the new factory to achieve resource sharing. The new park will also include a standard office building and employee dormitories to meet the needs of integrated R&D, office, and production.

Luo Weixiong introduced that within the next two to three years, Shanli Polymer will build production bases in Zhuhai, Jiangxi, and other places to expand production capacity, shorten service radius, improve logistics efficiency, and accelerate industrial layout.

Technology as a Weapon, Industry-Academia-Research Collaboration Empowers High-Quality Enterprise Development

Industry-academia-research cooperation has injected a shot of confidence into Shanli Polymer's scientific and technological innovation path, providing talent support for the company's high-quality technological development.

In April of this year, Shanli Polymer and the research team of Guangdong University of Technology held a signing ceremony for industry-academia-research cooperation in Mayong. Both sides jointly established an industry-academia-research cooperation practice base, focusing on the technological innovation and development of solvent-free epoxy fire-retardant coatings.

 

 

 

It is reported that solvent-free epoxy fire-retardant coatings have good fire resistance, durability, and environmental protection performance, suitable for fire protection and decoration in buildings, aerospace, power, and transportation. The market size of this coating exceeds 1 billion yuan.

This industry-academia-research cooperation is market-oriented, aiming to solve relevant technical problems more quickly and efficiently. After the successful research and development and production of the product, it will break through the technical barriers of similar foreign products, making Shanli Polymer one of the few domestic companies that can independently produce solvent-free epoxy fire-retardant coatings.

 

 

 

In addition, through industry-academia-research cooperation, Shanli Polymer has developed lithium battery sealants and solar photovoltaic panel potting compounds for the new energy vehicle and solar photovoltaic power generation industries, successfully integrating into the industrial chain of leading companies and forming new growth points for the company. It has established supply chains with companies such as BYD, CATL, and Ganfeng Lithium Industry, providing product solutions.

It is worth mentioning that Shanli Polymer invests more than 5% of its annual sales revenue in product R&D. Currently, Shanli Polymer's mildew-proof adhesive can replace products from Europe, America, and Japan, and its graphene fire-resistant sealant is a leader in the industry. The company is currently developing a new energy supporting product—solvent-free epoxy fire-retardant coating—which is currently undergoing small-scale testing.

Technological empowerment has strengthened Shanli Polymer's position as a leading brand in the industry.

Brand as Wings, Empowering the Company's Takeoff

"Manager Gu, how can I join Shanli? What are the requirements?" Every day, Gu Xinghuai, sales manager of Shanli Polymer, receives many calls from people hoping to join Shanli Polymer. They not only want to start their own businesses but also value Shanli Polymer's brand and quality.

Choosing a company means choosing a brand. Luo Weixiong's entrepreneurial journey in establishing Shanli Polymer has made this growing company even more willing to help pragmatic and ambitious young people start their own businesses.

 

 

 

Shanli Polymer has a wide range of products to meet one-stop procurement and installation needs. For those who wish to open Shanli specialty stores, Shanli Polymer provides promotional support, material subsidies, product support, and professional training. For dealers and entrepreneurs with limited start-up capital, the company also provides financial support. While recruiting, it strengthens support for businesses, ensuring that "every store opened is successful and thriving."

Since 2021, Shanli Polymer has adhered to an "omni-channel" sales model, combining online and offline channels. This model is built on a foundation of dealer and direct sales channels, supplemented by emerging channels such as e-commerce, engineering, and home decoration, creating a leading terminal sales system in the industry.

 

 

 

This mutual effort between the company and its dealers has not only helped Shanli Polymer expand its market channels and bridge the gap between the company and its end customers, but has also supported a group of dealers who have successfully started their businesses based on the Shanli brand.

Behind the brand's trustworthiness lies years of research and innovation by Shanli Polymer. In recent years, Shanli Polymer has continuously enhanced its brand influence, consolidating its mid-to-high-end market positioning through new product launches and a strong specialty store image. In terms of publicity and promotion, Shanli Polymer has invested heavily in outdoor advertising and expanded product awareness through emerging marketing methods such as e-commerce live streaming and brand collaborations.

“The success of any product requires not only excellent product quality but also continuous and comprehensive promotional investment, solidifying the product while establishing a mid-to-high-end brand image in the minds of consumers, making the brand image deeply ingrained,” said Luo Weixiong.

Going forward, Shanli Polymer will continue to strengthen its innovation and brand building, prioritize intellectual property rights, focus on the new energy and new materials sectors, promote the company's digital transformation, and cultivate the core competitiveness of the company's development. At the same time, it will follow the trend of the times, promote green and low-carbon development, and achieve high-quality development of the enterprise.

Dongguan Enterprise Strength:

 

 

 

“Is enterprise transformation and upgrading difficult? Yes, very difficult, but enterprises that fail to transform will face even greater difficulties. Successful enterprises that stand firm in market competition and become industry leaders have all undergone difficult reforms, adapting to the situation, seizing opportunities, and emerging victorious.”

“Pragmatism is a characteristic of Dongguan private entrepreneurs. Under the new normal of economic development, it is necessary to remain calm and composed, not to be impetuous, to focus on the company's own industry, to actively cooperate with the government and universities, to enhance the company's forward-looking vision and market sensitivity, to find guidance from the national call for high-quality development, to find impetus from central and local policies, and to find driving force from internal corporate transformation.”

——Luo Weixiong, General Manager of Dongguan Shanli Polymer Materials Research Co., Ltd.

Company Profile

Shanli Polymer is a company specializing in the research, development, and production of polymer materials and silicone structural sealants. After 20 years of cultivation, Shanli Polymer has obtained ISO9001, ISO14001, ISO45001, ROHS and other certifications, seizing the market with excellent products and brands; actively cooperating with scientific research institutions such as Guangdong University of Technology, Hunan Institute of Engineering, and Zhejiang University of Technology, it owns more than 20 national invention patents, creating a "technology-oriented" enterprise. Shanli Polymer firmly adheres to the path of high-quality development and has obtained the recognition of national high-tech enterprises, national silicone structural sealant production enterprises, and national green building materials products, and is a Guangdong Province specialized, refined, and new enterprise and a technology-based innovative enterprise.

【Planning】Jin Yanming

【Coordination】Ye Yongyin

【Writing】Zheng Jiaqi Ye Yongyin

【Photography】Zheng Jiaqi Some pictures provided by the interviewees

Original by Southern Daily and Southern+ Client. Unauthorized reproduction is prohibited.